Pay per click (PPC) advertising is another important promotional step. SEO is one way to get traffic to your website through the search engines and PPC is another method. Both have the same end result but for the most part, they are different approaches. The 3 most important PPC options include Google Adwords, Yahoo! Search Marketing, and Bing/MSN/Microsoft Ad Center.
While it is easy to open an account and begin displaying ads, it is equally easy to waste large sums of money. The system itself appears simple but is in fact notorious for wasting a lot of time and financial resources leading to a poor return on investment (ROI).
Our team manages the entire process for you, replacing the guesswork with our effective methodology. We work with you to select an initial set of keywords to target, including a review of any that you currently have running, then research additional keywords. We can coordinate the prudent use of your PPC advertising with the search engine optimization work that was performed.
How it Works: We set up an account, edit it and run it on a monthly basis. We require a monthly management fee and the rest is billed to your credit card directly by the search engine (according to a given monthly expenditure).
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# of Campaigns /Keyword Groups |
Basic
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Basic with A/B Testing |
A/B Landing Pages |
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Set-up |
Monthly |
Set-up |
Monthly |
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Up to 5 |
$500 |
$100 |
$600 |
$125 |
Starting at $500 |
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Up to 10 |
$700 |
$175 |
$950 |
$225 |
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Up to 25 |
$900 |
$400 |
$1,550 |
$700 |
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Up to 50 |
$1,850 |
$750 |
$2,900 |
$1,300 |
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Up to 100 |
$3,500 |
$1,450 |
$5,400 |
$2,550 |
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Over 100 - Call to Discuss |
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All Pricing is per search engine. Reports: Available on-demand, one per month.
No contracts - cancel with 30 days notice.
Languages: English or French.