Our proven in-house, copyrighted method for SEO involves 2 main steps: On-site SEO (anything we do to the website itself), and Off-site SEO (linking).
Strategic SEO linking is one of the most important and powerful aspects of an optimized website. While most companies focus on link popularity alone, our extensive experience with linking has lead us to divide strategic linking into 3 categories. These include link popularity, internal linking, and external linking.
Just like the optimization of a website's structure, content and other on-page factors, strategic linking, especially link popularity is a labour intensive activity requiring a lot of patience. The fact that it makes up 50% of a proper SEO campaign clearly makes it very important.
Link Popularity (Links Pointing into the Website)
Taking advantage of the links that lead to your website is called link popularity optimization and it's ranked among the top adjustments required to attract search engine traffic. Link popularity is the most common type of linking.
Essentially, the more popular the websites that link to your site, the more popular your site will become. It's a popularity contest in the real world and the same holds true for the virtual world.
Now the hard part! Where can you find high quality links? How can one differentiate between sites that have worthwhile links and those that are just wasting your time and money? We have an effective, unique approach in how we make that determination. We do not believe in automated software since those are frequently rendered obsolete by the search engines. Moreover, software could never provide the long term benefits that a person could offer.